With the back drop of Locate17 in Sydney, PSMA Australia has today officially launched Geoscape and released the highly-anticipated Sydney dataset.

In a world-first, Geoscape enables Australian organisations to make better decisions using location-based insights that were previously too costly or time consuming for most businesses to access.

The current data release includes:

  • Sydney – covering the greater urban area stretching south to Waterfall, west to Springwood and Warragamba, and north to Palm Beach and Cumberland Reach. The dataset excludes the Campbelltown area at this stage. We intend to deliver this as part of the next release.
  • Queensland rural – at this stage including buildings only. Land cover will be delivered as part of the next data release.
  • A number of additional towns in South Australia and New South Wales.
  • Updated PSMA data linkages for all previously released areas of Adelaide, rural South Australia, and the ACT.

Geoscape uses a combination of satellite imagery, crowdsourcing and machine learning to capture attributes of the built environment and link them to a geocoded address. Data includes building footprints and heights, roof construction, surface cover, tree heights, the presence of solar panels and swimming pools, and more.

This is the first time location information and data analytics have been combined and made available in this way on a national level.

Dan Paull PSMA’s Chief Executive Officer said Geoscape is a breakthrough in location-based intelligence and provides essential infrastructure for Australia’s digital economy.

“As a business intelligence tool, Geoscape gives organisations the opportunity to improve services and increase revenue through evidence-based decision making,” Dan said.

“Geoscape will be used by governments to improve Australia’s future planning, development and management, including everything from building smarter cities to keeping people safe during fires, floods and other natural disasters.

“Geoscape also has a vast range of applications in the private sector, with particular interest coming from the telecommunications, insurance and utilities sectors.”

Australia’s ground-breaking Geoscape is rolling out, region by region, across Australia, with the Sydney dataset now available.

Progress on the national rollout can be viewed here.

Coverage of the entire Australian continent’s 7.6 million square kilometres is expected to be achieved by early 2018 and regular updates to the dataset will reflect changes in the built environment over time.

To see how Geoscape could be used to benefit your business, download a sample here.

The sample dataset covers an area of approximately 85 square kilometres that includes the South Australian township of Freeling and a surrounding rural area.

To enquire about becoming a PSMA Australia partner or reseller, please contact us.

Click here for more information on how to get Geoscape.

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