Sensing Value


Sensing Value re-shapes decision making on cities and regions, services and environmental outcomes, and is focused on being vision led, human centred and technology enabled. Our insights on people and place inform both public sector and private sector organisations to thrive and create value in a digitally disrupted world.


Sensing Value Pty Ltd is a new business venture that integrates data from the physical world (natural environment, built form, physical topography) with data on people (demography, socio-economic, jobs, how people use and move through cities in their role as workers, residents, visitors or students) with sensor data from the emerging IoT to improve city functioning, quality of life and environmental outcomes.

We add value to all the PSMA datasets including the GEOSCAPE data with the development of a range of analytical models and visualisation tools. We build 3D models incorporating GEOSCAPE data and population mobility data to provide governments with unprecedented scenario modelling capabilities to better inform decision making across all aspects of planning and management.

Sensing Value is affiliated with the Institute for Choice, a research arm of the University of South Australia with a focus on choice modelling, preference analytics and applied insights into human decision making. Our eco-system also includes academic experts at Deakin University with extensive experience in environmental and energy analytics, urban planning and city design.

We provide both consultancy services and bespoke solutions that incorporate PSMA datasets.



+61 404 467 586





Sydney, Melbourne



  • Urban Planning
  • Smart City diagnostics and solution design
  • Telecommunications/5G network planning
  • Health
  • Community Services
  • Transport
  • Energy
  • Environmental sustainability
  • Public Safety
  • Emergency Services
  • Insurance
  • Financial Services
  • Tourism